Paramount's massive marketing campaign for J.J. Abrams' upcoming Star Trek includes a new partnership with auto insurer Esurance in a Web site with video interviews with cast and crew, a "Biggest Trekkie Contest From Esurance," wallpapers and other content to be added later.
Fans are asked to create a short video explaining what makes them the "Galaxy's Biggest Trekkie" and upload it for a chance to win a trip for two to the film's Hollywood premiere. The contest ends March 5; Star Trek opens May 8.
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